For this assignment I´m going to create a social media campaign for an exibition called Eco Rebels. My task is to create a brand and a social media campaign to promote awareness and activism related to an environmental issue of my own choice.
Im creating the brand for Eco Rebels, with a new sloagen. I´ll do the research on my topic, and I´ll imagine how the pop up exibition will look like by creating a moodboard to set the vibe for the brand and exibition. I´m designing the social media material that will promote the exibition, and choose two different platforms to use, that my spesific audience uses.
The first thought I had was obviously green. And I found images symbolizes the overuse of clothing, the reuse of clothing, and images that symbolizes to become more aware of sustainable fashion. The colors are earthy, honest, and cincere. This pop up exhibition will raise awareness trough information around the clothing industry, as well as the posibility to join different communities: One for redesign of your own clothes, for sharing and trading clothes events and other groups related to the issue like challenge groups with a main challange; shop less. There will also be a stand of recycled clothes, and the possibility to get your hands on retro clothes.
Eco Rebels, Less is more.
Eco Rebels vision is to revolutionize fashion industry by making sustainability the norm, empowering individuals to make conscious choices that protect the planet for future generations.
Their mission is to challenge the fast fashion culture by promoting sustainable practices, offering eco-friendly fashion alternatives and fostering a community of conscious consumers who are committed to reducing their environmental impact.
The unique designed icons will become icons on different social media channels. For instance their instagram account, in highlights.
Here are their two different tiktok videos to promote their brand and create awareness.
@ecorebels.us Join Eco Rebels Exibition on Saturday! ✨️🌿 #ecocloset #ecorebels #reusable #reduseshopping ♬ Positive Vibes - Soundbeaver
@ecorebels.us Less is more🌿 Agree? 🫶#reduseshopping #ecorebels #lessismore ♬ Inspirational - neozilla
Here are Eco Rebels Instagram account; with their three posts. One of them being a video.
To se the full social media style guide, download the PDF here!
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