For this course assignment, I had the privelige to design a whole new brandnidentity for a shop of my own choice. I choose to work with Botanical Perfumes, placed in Copenhagen, Denmark for high income earners.
Eden of Eir brand represents Scandinavian’s heritage, using the name Eir from Norse mythology. It makes the brand feel exclusive and rich. That is why the logo contains Eir’s siganture from Norse Mythology. The way ”Eir” is written, gives the siganture a more original and exclusive vibe. It also includes leaves, to represent the amazing botanical garden that also has been a part of the inspiration for Eden of Eir’s brand and logo. The perfumes are after all organic with the finest ingredients from Scandinavia and Europe, where every drop is luxurious and exclusive. Eden of Eir stands out by using Scandinavian heritage as a part of the brand, with a focus on every ingredients natural power.
A luxurious, exclusive, organic and sophisticated brand inspired by a botanical paradise of pure and beautiful garden full of natural wonders and the goddess Eir from Norse mythology that are assosiated with healing, medicine and the power of nature.
Eden of Eir is inviting beauty, travel and fashion influencers to an event in their botanical garden inspired shop, where they’ll offer an exclusive crafting workshop, where all the guests can create their own perfume.
Everyone get’s a sample of a perfume in the invite, and also an exclusive gift bag with perfumes and some information for sharing their experience online with a coupon code exclusive in their name.
They can share videos and photos from the event as much as they like, while also market their gift-bag if they would like to share the coupon code and get 20% from every sale they make.
At the event there will be served scandinavian culinary delights, organic nordic food prepared by a renowed chef. They will also get served ”The Eir” signature coctail inspired by the newest exclusive perfume, using botanical and floral ingredients.
While having these experiences, Eden of Eir has booked Scandinavian Live music and Performances, with muscisians that play harpe, violin and sings. The performances will bring in elements inspired from folklore music and create a unique luxurious atmosphere.
This event will be the event of the year for influencers. Giving them the most magical day with perfume creations, music, presents, food and drinks.
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