For this assignment I’m creating a leaflet for a pop up exhibition at their Bergen Campus. The leaflet will help students be aware of their course and graphic design as a discipline. At one section of the exhibition, there will be focus on styles that emerged in graphic design from 1950-1980. The leaflet I’m designing will be a souvenir that the visitors can bring back home. So the leaflet needs to be creative folded, with striking elements and telling the story of the four styles in graphic design from 1950-1980.
International Typographic Style/Swiss Style (ca. 1950-late 1960s).
The Swiss Design Style, also called International Typographic Style, is a design style that focuses on being simple and easy to read.
It uses clean, left-aligned text and often includes photos and abstract graphics with bold colors. The designs are arranged in a grid to keep everything organized and formal.
The 3 influential graphic designers i choose to mention in the leaflet is Josef Müller-Brockmann, Max Bill and Ernst Keller. This is the design I created in Typographic/Swiss style.
I choose to have a bold color as bacground, with a guitar in black and white, and really get the typography to become more clear and in focus. The text is left aligned, clean and with a Sans Serif font.
Pop Art Style (ca. 1950-1970).
Pop Art started in the early 1950s and was inspired by popular culture and the consumer boom after World War II.
It grew alongside pop music and famous stars like Elvis, Marilyn Monroe, The Beatles, and the Rolling Stones.
Pop Art rejected traditional art, using everyday images and commercial styles, making it one of the most famous art styles ever.
The 3 influential graphic designers i choose to name in the leaflet in this style is Andy Warhol, Roy Lichtenstein and Keith Haring.
For the element design, I choose to design a cartoon inspired look to symbolize the pop-art. Where I choose an image to manipulate with colors and making it look like a cartoon. I also added background to make the lady stand out, dots, and some elements.
Psychedelic Poster Style (ca. 1960-mid-1970s).
The Psychedelic poster style from 1960 to mid 1970’s was inspired by the hippie subculture for most of the part, but also pacifism, and the culture of Far East, Buddhism had a big role.
The posters had hidden letters, bright colors, flowing patterns and mixed cultural images to entertain and to confuse people. This art style grew with hippie culture, LSD use, and rock and roll. It started in San Francisco, but became also popular in London, Detroit, Los Angeles and Austin.
The 3 influential graphic designers i choose to name in the leaflet in this style are Wes Wilson, Rick Griffin and Victor Moscoso. This image created in photoshop, I wantet it to be confusing, flowing, with a lot of waves. I used the sloagen ”stay positive” and ”sing often” to symbolize the hippi culture. The waves are symbolizing the LSD and Rock and Roll vibe. I changed the color and texture on the image – making it more psychedelic and a little crazy.
New Wave/Punk Style (ca. 1970-mid-1980s).
New Wave or Swiss punk typography is a design style that doesn’t follow the traditional grid layouts. Instead it uses uneven spacing, different font weights or even tilted text.
It is influenced by punk and postmodern ideas and uses less readable sans-serif fonts. New wave can be centered, uneven or chaotic with bold designs and more colors and sizes. Not like the orderly Swiss style. Some people see it as a softer, commercialized punk culture.
The 3 influential graphic designers I choose to mention in the leaflet is Wolfgang Weingart, Dan Friedman and April Greiman. I wanted this poster to be messy, uneven, chaotic and bold. Added some different typography and made sure to have them uneven on the poster.
This is the leaflet die line.
The red line symbolizes cutting, the black line symbolizes folding, and the blue is gluing.
The page needs printing on both sides, so double sided printing.
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